Part of the fall 2017 #TheCityIsCalling campaign i was commissioned to photograph and create an Influencer driven content for social platforms featuring the Cryos 2017 Winter collection. This was an exciting campaign for me considering The North Face had not specifically worked in the entertainment scene We pitched the concept of shooting lifestyle portraits featuring up and coming musicians - again quite different for The North Face because they focus primarily on outdoor athletes.

Featuring music acts Ari Lennox, Tei Shi, and Marian Hill.